ZERO GRAVITY COMMUNICATIONS

Client Brief

  • To provide brand identity and complete brand direction for the range self care products
  • Extensive Re-branding
  • Long-lasting impression

Idea

A brand encapsulating the essence of self-care in the 21st century, Twasa is an ode to holistic beauty. As a new-age beauty and wellness brand, our mission is to provide gender and age-neutral products that become a part of an everyday ritual. 

When Twasa approached us for an extensive rebranding, we revisited the basics and developed a philosophy that was relevant to all. We drew inspiration from the ultimate muse, the human psyche. 

 

Execution

On one hand brand identity and story were crafted and on another hand the team dug deeper into the Indian cosmetics market and zeroed in on the range and products which will define the brand offerings.

The finding of market and competition studies were effectively applied in creating product packaging and ranges.

The logo we designed has a couple of hidden meanings. The circle denotes a deeper meaning i.e. the particles that make up the world where we reside makes each one innately beautiful and worthy of care. Thus, beauty and care in completion can be encompassed in that circle. It has been strategically placed with the 't' because the 't' represents the structure of a face and the circle plays out as an extension of the eye and all of us have often heard “beauty lies in the eye of the beholder." The message is that Twasa believes everyone is beautiful.

Result

Our packaging revamped the earlier identity of Twasa and made it aesthetically pleasing while appealing to the youth. 

It also went on to win prestigious industry awards such as Foxglove National Silver 2021 and India's Best Design Awards 2021. 

ZERO GRAVITY COMMUNICATIONS

Creative

  1. Ahmedabad

Services

Clients

Category Experience

Employees

51-100 Employees

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