McDonalds and Swiggy, 2020

Fries Down Challenge

VR and AR Influencer Marketing Social Media Marketing
By Wit and Chai

We got the sassiest aunties from South Delhi to play this game!

We got the sassiest aunties from South Delhi to play this game!
Client Brief

Every year, McDonalds celebrates Fries Day. For the same, Swiggy wanted to collaborate with McDonalds to create an AR Filter for Instagram where users can eat virtual fries, tag Swiggy and McDonalds and every hour, 3 lucky winners would win a voucher from Swiggy worth Rs.1000.

Idea

The AR Filter was designed in a way that fries were poured from the top and the user was supposed to eat them and the number of fries you’ve eaten were reflected in the meter located below. The consumers enjoyed using the filter, and on the top of it there was a chance to get free food! This generates engagement and traffic traffic on social media and at the same time, generates sales for the brand.

Execution

To kickstart the campaign, the brands collaborated with influencers like Kusha Kapila, Heli Daruwala and others. This generated a lot of traffic on the filter, making the campaign a huge success!

To drive awareness for the campaign Swiggy and McDonald's co-promoted the campaign: 

  • Email to Swiggy user base (66 Lakhs + users)

  • Social Media Posts by Swiggy and McDonalds

  • Fun engaging stories from top influencers (3.5 Million + Followers)

Result

A challenge, along with the reward creates a stronger motivation for the consumers to participate. At the same time, virality is also generated which was the focal point of this Campaign.

  • Total Impression on the filter – 473K

  • Number of engagements – 42.9K

  • Total number of clicks and shares – 13.2K

  • At a cost of 3.8 Lakhs (McD + Swiggy) we were able to achieve amazing engagement at a low cost per engagement of Rs 9/-.

Client

McDonalds and Swiggy

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