Whyletz

Client Brief

Meitra Hospital is an outstanding tertiary healthcare facility providing unparalleled clinical care and patient experience in the beautiful city of Calicut. Right from its inception, Meitra was envisioned to be a healthcare centre of international standards. The infrastructure, medical facilities, and clinical services were benchmarked against the world’s best hospitals. After 2 years of its inception, Meitra wanted to have a brand essence and identity that expresses its vision at best.

Idea

The refreshed Meitra identity symbolizes the brand essence - let’s get you back to life, to live the life you want to live through Health. Hope. Happiness. Meitra represents the friendly doctor who is approachable, and a friend in need when you need support in your life. Giving care, connecting each other and supporting towards a better health. This is the way forward after you getting back to life, getting back to normal and the no compromise attitude to live the life you want. It's the symbol of progress, journey and betterment. And is a step - a journey forward and the next level of healthcare.

Result

Health. Hope. Happiness. Everything we conceive and Meitra wanted to express is in it. It’s wide enough to talk about healthcare and strong enough to create the experience. The three stripes of the brand identity symbolize Health. Hope & Happiness. It resonates with the patient and the doctor. The helping hand to ‘get you back to the life you want to live’. The result was an amazing healthcare brand sharing an experience.

Whyletz

Creative

  1. Dubai

Services

Clients

Category Experience

Employees

1-10 Employees

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