White Rivers Media

Client Brief

The Shahenshah of Bollywood, Amitabh Bachchan, was completing 50 years in the industry with Badla, a movie produced by the Badshah of Bollywood, Shah Rukh Khan

It was indeed a golden moment to bring them together on a stage to promote the movie in its release week

Our brief was to create unique marketing content that will get the Bollywood fanatics talking and the movie trending



Our idea was to create exclusively-shot marketing content with the Shahenshah and the Badshah on one stage, where the latter quizzes the former on his journey with Badla and pay a special tribute to his 50 years in Bollywood



We conceptualised a stage, candid and comfortable, for the two legends to talk about the movie, related trivia, behind-the-scenes stories, and their journey in Bollywood as well

We crafted their conversation in detail, with a carefully compiled list of questions that would lead the way for organic excitement and fun

Not unlike their journeys, the conversation was interesting, and quite a lot of high points

To sustain the hype throughout the release week, and the one after, we released the session in three parts


Badla Unplugged series generated a massive PR buzz and drove millions of conversations online

As the last leg of promotions, it drove fans worldwide to the ticketing platforms and the movie had a worldwide gross collection of ₹138.49 crore

The video series reunited the fans of both the legends and was viewed over 4 Million times on the internet

White Rivers Media


  1. Mumbai



Category Experience


100+ Employees

Other Projects
Agency Showreel | White Rivers Media
BRAND White Rivers Media, 2020

PROJECT Agency Showreel | White Rivers Media...

Women's Dat At The Irish House
BRAND The Irish House, 2019

PROJECT Women's Dat At The Irish House...

Booze Has No Gender. Yet, popular marketing approaches within the Alcobev as well as Bar & Nightclub industry has managed to establish gender a...

Gatsby Creative Awards
BRAND Gatsby India, 2019

PROJECT Gatsby Creative Awards...

Gatsby Creative Awards, our annual IP, is an international talent hunt conducted by Gatsby for students across the world to uncover young talent...

Vicky Kaushal feat. Boult Audio
BRAND Boult Audio, 2019

PROJECT Vicky Kaushal feat. Boult Audio...

Boult Audio is a premium consumer electronics company that designs and manufactures innovative audio products. Since its launch in 2017, the brand&...

Stop Acid Sale
BRAND Viviana Mall, 2018

PROJECT Stop Acid Sale...

Bring to light the unheard & untold stories of acid attack survivors in India and restore their equal footing in society and celebrate a women&...