MX Player , 2019
Thinkistaan S2
Trendulkar for MX Player
Akshar Pathak for MX Player
Prajakta Kohli for MX Player
Aabir for MX Player
BeYouNick for MX Player
Harsh Beniwal for MX Player
Viraj Ghelani For MX Player
Client Brief
To create a buzz about MX Player's Orginal Thinkistan Season 2. The series shows the contrasting lives in the 1990s of two copywriters from different worlds of advertising. The idea was to use the underlying narrative of the show and build conversations around #IdeaChor.
Execution
On Instagram, we partnered with top influencers in the sketch comedy space to create relatable content in an office setting to showcase the idea of politics, that exists in every work setting.
On Twitter, we partnered with top influencers and comedians, to call out MX Player for their tweets that were stolen from other brands and highlight the thought of #IdeaChor.
Client
MX Player
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