MX Player , 2019

Thinkistaan S2

Influencer Marketing
By Voxxy Media

Trendulkar for MX Player

Trendulkar for MX Player

Akshar Pathak for MX Player

Akshar Pathak for MX Player

Prajakta Kohli for MX Player

Prajakta Kohli for MX Player

Aabir for MX Player

Aabir for MX Player

BeYouNick for MX Player

BeYouNick for MX Player

Harsh Beniwal for MX Player

Harsh Beniwal for MX Player

Viraj Ghelani For MX Player

Viraj Ghelani For MX Player
Client Brief

To create a buzz about MX Player's Orginal Thinkistan Season 2. The series shows the contrasting lives in the 1990s of two copywriters from different worlds of advertising. The idea was to use the underlying narrative of the show and build conversations around #IdeaChor. 

Execution

On Instagram, we partnered with top influencers in the sketch comedy space to create relatable content in an office setting to showcase the idea of politics, that exists in every work setting. 

On Twitter, we partnered with top influencers and comedians, to call out MX Player for their tweets that were stolen from other brands and highlight the thought of #IdeaChor. 

Client

MX Player

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