Mahagun, 2019
Mahagun Marina Wwalk Launch
Teaser campaign for the brand to create anticipation. This campaign focused on the key offering of the brand and a relatively new feature that was depicted in an intriguing fashion.
The campaign was devised to create brand recall value. We conceptualised the whole campaign on one of its prominent character in the logo and did some wordplay to place the USP of the product in perspective.
As key proposition of the brand was to market its offering of a commercial space surrounded by nature and greenery, we used some common services at a shopping mall and merged it with pictures of nature.
This campaign was aimed to showcase how the customers experience at this mall offers them best of both the world. Placing the snippets of an activities synonymous to city life emerging from nature, was a contrast and attention grabbing.
Client Brief
Create upcoming launch campaign for the commercial mall with communication that would generate anticipation among the people.
Idea
Taking cue from the name, “Marina Wwalk”, we had to devise campaigns that would justify what this space was offering to people and establish its connection with nature.
Execution
Created a series of campaigns that majorly focused on communicating about the USP of the brand, ie: a commercial space situated amidst nature offering a fresh place to shop, work, enjoy. Result
The print ads with its extensive outreach led to brand awareness and creating an excitement amongst people about an upcoming mall in the city.
Client
Mahagun
