One of the largest chains of salon in India, Geetanjali salon Approached us for rebranding and devising launch communication for its expansion in different cities like Mumbai, Jaipur, Pune, Chandigarh and Bhubaneshwar.
Create campaigns aligned with new branding and communicate strategically so as to be relatable to its new potential customers mainly youth.
We picked the traits of an artist and blended it with aestheticians for the rebranding. The campaign, “You Are The Muse” was inspired from it and the design language was further extended in all the campaigns.
Being a well-known name in salon business, the campaigns resulted in huge footfalls in all the cities it launched. The campaigns resonated with the youth and garnered their attention.