Vodafone , 2019

_VOIS

Flyers / Posters Packaging Display Advertising Mailers Strategic Design Graphic Design Print Design
By Velocita Brand Consultants
Client Brief

VOIS or Vodafone Intelligent Solutions is the Vodafone Group partner of choice for talent, technology, and transformation. VOIS India employs over 4,000 highly skilled people, servicing around 20 countries in areas of business, finance ops, HR, CARE and security operations.

The Security Operations team proactively fights cyber fraud while also ensuring solid, secure business connections. The Security Ops team partnered with Velocita to create an awareness campaign about the perils of cyber security at the workplace and how to take precautions against it.

Idea

The Idea

We were thrilled at the opportunity to get creative about a topic like cyber security that is usually boring and which led us to create VOIS innovative awareness campaign. The result: a retro-and modern day themed “VOIS Cybersecurity 2021” campaign, complete with cybersecurity lessons woven in throughout. With the help of some punny copy and an illustrator, we were able to bring to life a 9 series mailer, complete with multiple posters for promotion.

We took what is usually delivered as dull training courses and made it into bite sized mailers and posters, using the art of storytelling to convey the security lessons we wanted employees to learn.

Execution

The challenge

The main goal of any security awareness program is to increase employee cyber awareness and impact behavior. As security awareness professionals know all too well, the challenge is making it FUN, making it stick.

When employees think of security training they think of long, boring videos that they are forced to watch and can’t fast forward through. We wanted to create something that didn’t feel like the usual security training. Something that wouldn’t be thought of as a chore to get done.

Client

Vodafone

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