Velocita Brand Consultants

Client Brief

Mastercard, along with legendary cricketer MS Dhoni, have joined hands to launch a nationwide initiative to accelerate the acceptance and adoption of digital payments titled ‘Team Cashless India’. The campaign encourages all Indians to nominate one or more merchants who currently do not accept digital payments. Mastercard will work to support nominated merchants to deploy digital payments acceptance infrastructure. These nominations are expected to create a social movement for making India a cashless society.

  • Create communication launching the Team Cashless India initiative to employees and get them to participate


Focusing on the motto that ‘Change starts with you’ we pushed content urging employees to join MS Dhoni in Team Cashless and be the driving force in making India a digital economy.


A series of teaser mailers and electronic bulletin board creatives were shared with employees across Mastercard’s 4 centers creating awareness for Team Cashless India and nudging them to champion the cause.

Velocita Brand Consultants


  1. Pune



Category Experience


51-100 Employees

Other Projects
Clinic Jot
BRAND Clinic Jot, 2019

PROJECT Clinic Jot...

ClinicJot is a London-based therapy business management iPad app that helps therapists manage all aspects of their clients & clinics. It allows...

Kreative Booking
BRAND Kreative Booking, 2019

PROJECT Kreative Booking... A Dubai based travel company partnered with Velocita for it’s travel app design. is a one-stop-travel-...



Anglo-Eastern Maritime Academy or AEMA is a fairly new entrant to the Maritime Education industry. Seeking to tap into the complex psycholo...

Deutsche Bank
BRAND Deutsche Bank, 2019

PROJECT Deutsche Bank...

Deutsche Bank is a leading German multinational investment bank and financial services company with over 1500 employees across India. A cor...

BRAND Emami Limited, 2019

PROJECT Emami...

Emami Limited is one of the leading and fastest growing personal and healthcare businesses in India, with a range of household brand names such as ...