Incorporated in 2020 when Canada-based Brookfield Infrastructure Partners’ acquired ‘Passive Telecom Infrastructure Entity’ from Reliance Industries, Summit Digitel is one of the largest telecom infrastructure providers in India with over 136,000 operational telecom sites and growing.
Their network towers have been designed to support 2G, 3G, 4G and 5G frequencies in telecom technology that people all over India use today via a mobile network service provider. With a view to create brand awareness and grow it’s online presence, Summit has chosen Velocita as its creative partner since its inception for all its branding and marketing requirements.
With Summit Digitel operating in over 22 telecom circles and having its highest growth areas in regions outside of the tier 1 and tier 2 cities for the near future, the brand had to have a visual system to be able to work across the country.
Keeping this in mind, we designed a universal ‘beyond-simple’ global brand instead of pursuing a complex identity system, localized through simple colours and without patterns.
With a belief that that connectivity will reinvent and redefine everything we do, right from how we operate businesses to the way we stay connected.
Summit Digitel’s messaging focuses on their strong ambition – a commitment to truly connect India, whether it’s providing seamless service in busy metros or enabling access in far-flung rural regions.
Our team developed a social calendar theme for every post in the month, which helped to circulate fresh content regularly and helped the social audiences to know what to expect from the brand. By breathing new life by publishing branded video content, links to new website content, updates about the telecom network and other existing brand related content, the audience could be more engaged on deeper, emotional levels.
Goals of these social media strategies included increased engagement across all channels, higher click-through-rates to optimized landing pages, and continual increases in follower base.
The Summit Digitel team was better able to collaborate with Velocita and organize and create content plans with existing content, as well as create new, exciting, and engaging social posts. A combination of industry news, video content, and organic social media posts kept fans coming back to check the page again and again. We also monitored the page to engage with fans and address questions in real time.