Shell India, 2020

Shell

Display Advertising Mailers Communication Design Strategic Design Graphic Design Print Design
By Velocita Brand Consultants
Client Brief

Shell Business Operations (SBO) forms the operational backbone of business processes (ITES, HR, customer services, finance, and other key functions) that help deliver Shell’s business solutions across the globe. SBO’s have hubs in India, Philippines, Malaysia and Poland.

Execution

The key talent SBO’s seeks to hire receives a cornucopia of messages from employers, all of them talking about growth, innovation, work-culture, etc. The challenge was to develop a distinctive and authentic messaging for Shell as an employer brand, for their target talent pool to make Shell the employer brand of choice.

Result

Over the length of our association with Shell, Velocita has created communication design that has resulted in hiring for over 3500 open positions, garnered over 2,30,000 job applications and successfully filled 2900 positions while growing Shell’s employer brand across SBO locations.

Client

Shell India

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