Nayara Energy, 2020

Nayara Energy

Flyers / Posters Communication Design Graphic Design Social Media Marketing
By Velocita Brand Consultants

Social media marketing design samples

Social media marketing design samples

Social Media Marketing Samples

Social Media Marketing Samples

Nayara Report Sample Design

Nayara Report Sample Design

Nayara Report

Nayara Report
Client Brief

Nayara Energy is a new-age downstream energy and fuel company of international scale established in August 2017, when Rosneft, a Russian integrated energy company along with an investment consortium comprising global commodity trading firm, Trafigura and Russia’s investment fund, United Capital Partners bought a  take in Essar Oil for $12.9 billion.

In the 3 years that have followed, Nayara Energy has partnered with Velocita as their agency of choice for Social Media Marketing, New franchisee acquistion, annual report design,  internal communications and marketing communication.

Result

Conceptualize, plan, create, schedule, post!

Social media is a hugely important and influential tool for Nayara Energy in it’s efforts to create awareness about the brand. We’ve been their social media marketing partner for close to a year. We’ve grown their overall audience by 25% in that period.

Their entire social media campaign generated more than 490,000 impressions with a total reach of over 74,000 unique visitors. Of those visitors, more than 3,600 clicked on the independent school’s advertisements. That’s a CTR of 0.73 percent, higher than the energy industry average of 0.53 percent reported by Google Ads, and 0.52 percent found on Instagram.

To drive awareness about Nayara’s retail network crossing the 6000 franchisee landmark, we created an integrated ad campaign across platforms that garnered the brand over 98 lakh views and drove an increase in engagement on their social handles by 140%.

Microsite
We also developed the Annual report into a responsive Microsite which could be accessed across devices. This ensured the reach of the Annual report to stakeholders across the globe.  We added additional design elements to drive traffic and attract attention to key statistics about the company’s performance. Leaving readers with the best information that the Annual report had to offer.

Client

Nayara Energy

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