McAfee India, 2019

McAfee

Corporate Identity Flyers / Posters Display Advertising Mailers Communication Design Graphic Design Print Design Social Media Marketing
By Velocita Brand Consultants
Client Brief

McAfee is a global leader in computer security software on a mission to make life online safe and enjoyable for everyone, with a team of over 3000 software specialists in Bangalore, India (MIC- McAfee India Centre).

They turned to Velocita Brand for assistance with their employee communication— specifically their internal communications strategy and to create awareness of their best-in-class employee benefits policies.

Idea

McAfee’s tagline ‘Together is Power’ was the inspiration for the Employee Superheroes campaign. The huge range of employee benefits, people-centric policies and performance rewards for employees provides them with the ‘super power and fire power’ needed to be a Superhero at McAfee.

Execution

We began by identifying the broad employee benefits and policy types for McAfee employees. There were 9 broad areas ranging from basic competitive pay and performance incentives to advanced wealth management and personal career growth benefits. We grouped these against various facets in an employee’s life.

Client

McAfee India

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