Jubilant Foodworks, 2019

Jubilant FoodWorks

Flyers / Posters Packaging Communication Design Branding Strategic Design Graphic Design Print Design
By Velocita Brand Consultants
Client Brief

Jubilant FoodWorks is India’s largest food service Company. You might know it better from the international brands that it has the franchise rights for — Domino’s Pizza, Dunkin’ Donuts and Popeyes. The company has over 30,000 brand ambassadors committed to deliver value to its customers.

Jubilant is committed to improving its workforce’s performance and productivity in order to deliver on its strategy, improve shareholder returns and enhance customer service. They partnered with Success Factor to launch a new HRMS platform for their employees to aid their digital transformation.

Change management can be tricky, and this is why Jubilant chose Velocita as its creative partner to roll out a internal communications campaign around it’s new HRMS platform to drive adoption.

Execution

Among all the numerous benefits of illustrations, there is the superpower to tell the story with pictures. To launch the new HR platform we created a series of artworks united by one plot and a cluster of characters. These characters were tied to key creatives and distributed specific messages.

Each character’s shape, attire and features were crafted with its own meaning attached to it. For example we used soft skin-y shades of different hues and gradients as a canvas for all ethnicities.

Result

A measure of the success of the launch campaign can be gauged by the relative query-less time gained by the HR team since the launch of the new portal and the subsequent time per day saved by HR in daily tasks.

Client

Jubilant Foodworks

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