Velocita Brand Consultants

Client Brief

Deutsche Bank is a leading German multinational investment bank and financial services company with over 1500 employees across India.

A core part of the banking setup in India is its 24/7 contact center. These agents handle hundreds of daily calls, texts, and emails from customers and end-users. It’s a demanding environment in which to work. It was imperative for the Group Communications team to keep every member of the contact center team informed of essential information relating to their job and engaged with initiatives being run across the company.

The pressured contact center environment, the shift-based 24/7 operations and the dispersed nature of the team across branches made effectively reaching staff challenging.

Idea

Velocita utilized several different channels to send internal communications, of which email was the main tool. But increasingly it was found that employees were so busy managing customer interactions that they didn’t have time to check emails.

The need to send time-critical messages that staff actually read provided the impetus for Velocita to look for alternative communication channels. Employees needed to be notified instantly of the situation, in a way that wasn’t disruptive to their workflow.

Execution

As the Deutsche Bank team has grown over recent years, the number of employees has also expanded, meaning that many of the legacy tools and processes were no longer suitable – including internal communication tools.

There was pressure on all communications to be read so that essential information wasn’t missed or staff became disengaged with the company, which could seriously impact internal communications and customer service.

Result

Having evaluated different options available, we explored different messaging channels available. The need to communicate time-sensitive messages was solved by desktop screensavers. Short, snappy messages were displayed on inactive screens, delivering key information which could be read at a glance without distracting them from what they were doing.
General announcements and reinforcing company values would be handled through intranet banners and articles, where the strong visual capability offered a powerful promotional tool.
Other key news and updates was communicated through, posters, standees or LED screens in the office. Any long term messaging was displayed through office branding.

Velocita Brand Consultants

Creative

  1. Pune

Services

Clients

Category Experience

Employees

51-100 Employees

Other Projects
Emami
BRAND Emami Limited, 2019

PROJECT Emami...

Emami Limited is one of the leading and fastest growing personal and healthcare businesses in India, with a range of household brand names such as ...

Amazon
BRAND Amazon Prime, 2018

PROJECT Amazon...

With over 4 lakh active online sellers, Amazon.in is the number one e-commerce website in India since it’s 2014 launch. While sellers and bra...

Branding, Packaging, Digital
BRAND Frubites, 2018

PROJECT Branding, Packaging, Digital...

Frubites by Revsnacks Pvt. Ltd. is a fruit snacking brand that aims to change the way people consume healthy snacks. Offering a ...

Coco Sattva
BRAND Coco Sattva, 2019

PROJECT Coco Sattva...

Established in the year 2010, Coco Sattva has become one of the most prominent and leading suppliers and exporters of Coconut and Coconut products ...

Tufcon Steel – Ab India Banega Tough Campaign
BRAND Tufcon Steel, 2018

PROJECT Tufcon Steel – Ab India Banega Tough Campaign...

To raise awareness of Tufcon Steel’s new range of TMT bar with Rib X and high corrosion resistance technology in target markets. ...