Velocita Brand Consultants

Client Brief

Established in the year 2010, Coco Sattva has become one of the most prominent and leading suppliers and exporters of Coconut and Coconut products in India. With Pollachi Coconuts becoming a hot property in recent years, and many new entrants in the coconut export business in India, Coco Sattva was seeking to establish its brand when it approached Velocita.

Idea

Because Coco Sattva wanted a high-end look, we kept the branding very clean, minimal, and modern. Unlike most brands, we limited the amount of content and used the power of negative space, a lot of coconut green, shades of grey, silver and off white to create a sense of minimalism and visible luxury. Furthermore, a shades of green colour palette was established for the core branding along with a colourful secondary pallette for web & print usage. As a result, the vibrant packaging illustrations created really popped against the softer visual system.

Execution

Unearthing the brand: A deep dive

In an oversaturated market, Coco Sattva needed to standout from the pack as a top-tier coconut manufacturer and exporter. The goals at the outset for Velocita were to create a distinct brand style guide for this organic coconut manufacturer and exporter and to bring the product packaging design for it’s range of products to life.

Velocita Brand Consultants

Creative

  1. Pune

Services

Clients

Category Experience

Employees

51-100 Employees

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