Velocita Brand Consultants

Client Brief

With over 4 lakh active online sellers, Amazon.in is the number one e-commerce website in India since it’s 2014 launch. While sellers and brands adopted the platform and were happy to start selling online, they faced the challenge of being lost in the crowd. Similar to Google AdWords, Amazon.in has its own Advertising team to aid sellers in getting visibility. The Amazon Ads team needed to connect with existing and new sellers on the platform and communicate their value proposition. To accomplish that goal, the Amazon Ads team engaged Velocita for envisioning and creating targeted communication to different groups of online sellers and brands at various stages of their online selling journey. Today, with over 40,000 sellers and 3000 brands using Amazon ads, the association with Velocita could not be more positive.

Idea

Sourcing and developing Amazon Ads Seller and Brand success stories gave potential users a reason to believe in the platform and strengthen its credibility.

Getting Indians to spend on marketing is quite a task! It is even tougher if the target audience is based out of tier 2 or 3 cities. While no advertising guarantees sales, it is essential to promote your products and brand. Many sellers are only interested in knowing the “faayda” in spending on ads online.

Execution

With Amazon Ad solutions allowing sellers to find, attract and engage millions of Amazon customers at every stage of their purchase journey with various ad placements and formats, it was essential to make sellers aware of the different solutions available and how they could leverage each ad offering.

Simplifying the Amazon.in Advertising webpage user interface (UI) through a cleaner and intuitive design was another step towards improving seller experience with Amazon Ads.

Result

Improving the Amazon experience through Seller Connect events

The Amazon ads team conducted quarterly Seller/ Brand Connect events to meet and greet with advertisers and learn about their queries and offer assistance face to face. These events were leveraged to build a positive image about the Amazon Ads team and support sellers with special information and updates related to Amazon ads.

Helping happy advertisers reach their audiences

So far, the journey with the Amazon Ads team and Velocita has been an eventful one, with over 20,000 sellers and 1000 brands using the platform, 150 webinars conducted, 26 Seller connect events and 12 brand connect events conducted and engaged over 8000 sellers and 480 brands across India.

Velocita Brand Consultants

Creative

  1. Pune

Services

Clients

Category Experience

Employees

51-100 Employees

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