Abbott an American health care and medical devices company is one of the largest MNC pharmas operating in India. The Abbott team approached Velocita for its marketing communication design refresh for India and other SEA locations, with a brief to create collateral design that would resonate with their audience of medical professionals, patients and internal stakeholders.
From this insight, we worked with the Abbott team to create or repurpose the content to tie in to our key message across formats— standees, tent cards, dockets, product flyers and finally for corporate and project brochures.
Finding a differentiator for Abbott’s communication was the base. Stemming from Abbott’s brand promise—We are here for the people we serve in their pursuit of healthy lives we arrived at our key message and theme ‘Abbott makes life better’ .
The various brochure designs and the focused messaging that conveys Abbott’s hand in transforming the healthcare landscape in South East Asia has received great feedback, and also it helps present Abbott Healthcare as committed to innovation and providing the best service to its audiences.