Practus, 2020


Performance Based Marketing
By Uxury
Client Brief

Practus is a professional services firm that helps companies to improve business performance. Practus has a hands-on approach to the solutions and is focused on implementation as compared to being advisory. They provide outcomes in Revenue optimization, Profitability improvement, Cashflow/working capital improvement, and Enterprise valuation using their services of Office of CFO, Performance Improvement, and Business Transformation.

Practus provide implementation along with advisory services. Practus had engaged us to get better online brand awareness and leads using Linkedin.


We created brand awareness campaigns followed by conversion campaigns on LinkedIn. The initial few months were spent in brand engagement and spreading awareness about their service lines to the target audience. We helped them right from campaign creation to paid ad creation. On a monthly basis, we track website visits, clicks, leads generated, form filling and so on. Once leads are in place, prospects are handed over to the client in the form of a report at the end of the month. This process ensures a steady flow of conversions.


LinkedIn advertising helps companies to grow in the professionals market and promote their presence on the platform.
LinkedIn ads provide many benefits to companies not just for added reach and recognition, but the opportunity to increase sales, hire talented people, and be a part of an industry’s social media presence.



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