Client Brief

Dailybread had a mandate of launching a food shop that supplies bakery and confectionery items to cooperative housing societies. The challenge was to launch a brand that had a complete vertically integrated food truck cooperation, in the middle of a lockdown. Uxury was entrusted with the challenge of conceptualizing, articulating, executing the food truck design in a manner that would be interesting for people to receive the brand.


Uxury came up with three iterations of design for the food truck. The final product was a complete self-sufficient food truck that supplied everything from buns, croissants, cakes to sandwiches, puffs and breadsticks. This was done in a way that most of the cooperative societies signed up for their products on a regular basis.



  1. Mumbai



Category Experience


1-10 Employees

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