NDDS, 2020


Communication Design
By Uxury
Client Brief

NDDS is one of India's largest retail display, furniture and fixture companies, founded in 1996 under the visionary leadership of Mr.Tufail Khan. They have been in business for over 25 years, headquartered in Mumbai with clients across India.

The brand should stand out as Retail Displays manufacturing company and portray strong processes, futuristic production technology, state of the art manufacturing. Sophistication as a by product, in the branding process. The brand logo and communication should convey robustness, and quality output.


We designed series of logos, using the NDDS abbreviation, since that name has already carved a niche in your Target Audience's minds. We chose a minimalist design and color scheme, which lays emphasis on the design value: Less is more.

Logo’s derive their meaning from the quality of the thing they symbolize, not the other way around – logos are there to identity, not to explain.

In a nutshell, what a logo means is more important than what it looks like. We therefore encourage that you read the symbolism and description given with each of the designs we have presented.



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