Urja Communications

Client Brief

SBM Group is a prominent financial company based in Mauritius with a regional presence in India, Madagascar, and Kenya. SBM (India) needed to refresh and modernize its website. The brief majorly highlighted how the journey was to be made more user-friendly, sophisticated, and comfortable keeping in mind the content, style, and feel.


According to the new makeover brief, the content was first thoroughly researched, formatted, and worked on. The copywriting was more SEO-focused, the UI/UX was more user-centric, and the visuals utilized were of exceptionally high quality, giving the website a rich and robust appearance.


Beginning with ideation and analyzing the target demographic, we adopted a clear approach. We strategized content after obtaining essential data and made it appear minimalistic and crisp, making it consumer-friendly and assisting customers in avoiding the complexity of banking for enhanced engagement. We also employed various calls to action to provide a more seamless user experience. Prior to the website's launch, we also raised anticipation and user engagement by indulging in various marketing activities.


The website visitors encountered a fast, rewarding, seamless, and stellar user experience making the whole revamp journey of the website, victorious.

Urja Communications

Digital Marketing

  1. Mumbai



Category Experience


51-100 Employees

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