Urja Communications

Client Brief

ICICI Bank Limited is an Indian multinational bank and financial services company that provides corporate and retail customers with a wide range of banking products and financial services through a variety of delivery channels and specialised subsidiaries in the areas of investment banking, life, non-life insurance, venture capital, and asset management. ICICI Bank needed to create a website for their 'Home Utsav' virtual property exhibition, which promotes real estate projects from famous developers in important cities around the country. The main goal was to create a website with excellent UI/UX while maintaining a festive feel where ICICI Bank could provide enticing home loan offers to potential clients.

Idea

The website content and visuals were written to appeal to the target audience, as specified in the brief. The UI/UX and functionalities were developed in accordance with the requirements, with a festive approach in mind and a seamless and reliable experience for potential consumers on the website.

Execution

We began by brainstorming ideas for the entire website's content, graphics, and development, including features. All aspects were completed with the brand's style, tone, and appearance and feel in mind. Numerous web developers from various cities across the country with varied expertise were onboarded.  We also structured the entire customer journey so that the user experience is more fluid and seamless.

Result

The website creators, as well as visitors and consumers, had a pleasant, quick, and smooth user experience, making the entire Home Utsav journey a huge success.

Urja Communications

Digital Marketing

  1. Mumbai

Services

Clients

Category Experience

Employees

51-100 Employees

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