Touchroot

Client Brief

Yo Fruits is a startup that wanted to position itself as a one stop online home delivery service exclusively for fruits, in all forms- from Indian to exotic and smoothies to dry fruits. It was a launch campaign for the first all exclusive fruit delivery service in the eastern part of India.

Idea

The communication strategy for the brand was built in accordance with its primary purpose of providing delivery services for fruits,smoothies and shakes. Henceforth, we took the geminal seed of the brand  and translation it onto the tagline - “ Ab aap phal tak nahi, phal aap tak aayega”

Execution

Touchroot played to the strength of the startup by making the service itself the hero of the film. In all three commercials, we humanized fruits and gave them interesting characters. For example in one of the ads, kiwi had an Australian accent and a snooty white supremacy attitude.

Result

Our communication was quirky yet clear to the audience- you can continue to chill because for the first time, fruits would come to your doorstep.

Touchroot

Film & Production

  1. Bengaluru

Services

Clients

Employees

1-10 Employees

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