Touchroot

Client Brief

The client wanted to launch with a brand film that resonated with a diverse audience across the globe. The film had to communicate with artists both performing and non-performing in the same breath. It needed representation across artforms and geographies.

Idea

Touchroot designed the film keeping in mind the psyche of an artist. Most artists go through self doubt and self rejection as a part of the creative journey. 

 

Execution

 

The brand film aimed to assuage this pain and speak in a language best understood by artists- connotative imagery.

A critical turning point in the film is when the key message is revealed as the audience sees the protagonist literally drowning himself in self-doubt:

When you silence the doubt, you hear the crowd.

At this moment, the protagonist emerges victorious and is celebrated with a thunderous applause. The film navigates through various geographies, celebrates diverse artforms and is aided by a powerful voiceover and meaningful text.

Result

The brand film was broadcast on Indian TV channels resulting in an uptick of platform signups. 

Touchroot

Film & Production

  1. Bengaluru

Services

Clients

Employees

1-10 Employees

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