Go Biryan Launch to now
Go Biryan Launch to now
Go Biryan wanted Biryani to be for everyone, not just for the older generation. It was Biryani to be percieved as cool, young, a go-to food for various occasions and parties.
We concocted a story of how Biryani came into being through Birbal who appeased Akhbar when the latter was 'hangry'. The story worked, it caused chatter on social media, 5 years back which was quite a thing and then the brand name grew stronger. We moved away from Birbal to focus more on the brand itself and what it offers. The focus now is on a versatile menu and great quality.
We created a quirky take on biryani. Worked on all aspects of the brand launch - Menu, Store branding, In-side store Menu, On-line menus, Menus for each outlet, Leaflets, Ads - print, digital, Social media posts, Standee, Event creatives, Kiosk, Presentation template, Website elements, Flyers, Banners
The brand has been growing year on year, it has been 5 years of being part of their growth story as they grew from one outlet to 10.
Go Biryan