Think WhyNot Films

Client Brief

Produce an off-beat product launch cum explainer video.


What sunshine is to flowers, if done right, a mascot can be to product communication. We used this learning to write a plot which would result in an interesting film.


A quirky product film made for a unique service offering!

Produced using 3D & some 2D animation in an unorthodox storytelling format. As mascot iBox’s story unfolds, it helps build empathy between the audience and the characters, leading to a heightened intrigue for the product.


Led to a highly successful pilot. Helped make a good business case for the concerned department. 5K Organic Views on YouTube.

Think WhyNot Films

Film & Production

  1. Mumbai



Category Experience


11-25 Employees

Other Projects
Branded Content Film for Tridhaatu Realty
BRAND Tridhaatu Realty, 2018

PROJECT Branded Content Film for Tridhaatu Realty...

Create a campaign to help gain initial sales momentum in the hyper-competitive Chembur market. ...

Process Film for ICICI Bank
BRAND ICICI Bank, 2020

PROJECT Process Film for ICICI Bank...

Product Film for PNB Met Life
BRAND PNB Met Life, 2018

PROJECT Product Film for PNB Met Life...

Concept Film for School of Courage
BRAND Wockhardt, 2017

PROJECT Concept Film for School of Courage...

Theatrical Commercial for Divine Solitaires
BRAND Divine Solitaires, 2020

PROJECT Theatrical Commercial for Divine Solitaires...