JP Infra, 2018

Film on Water Conservation for JP Infra

TVCs / Brand Films Product Demo / Unboxing / Review / Infomercial Education and Training Digital Films Editing & Post Production
By Think WhyNot Films

JP Infra - Water Conservation film starring Mandira Bedi

Client Brief

Make an impactful film to help prospective residential property buyers realize the efforts by JP Infra for water conservation & re-purposing.


A social cause film for the brand, narrated by a virtuous celebrity, is the formula for a runaway success. That’s what we did in our new project for our client JP Infra.

Our task-in-hand was to create a film for their ingenious water conservative initiative at their upcoming residential development in Mira Road. Keeping in mind the gravity of the subject, we proposed Mandira Bedi, a popular TV Host and celebrity, as the face of this film to narrate the message that not only stimulates viewers’ mind but also inspires action. While the actor & the narration did its part, the set created and the graphics used were carefully designed & planned to suit the film’s subject and the brand colours, explaining the film as meticulously as possible.


The film was shown to the prospective buyers during the pre-sales process. It helped them in realizing one of the property's USP & made them appreciate JP Infra's efforts.


JP Infra

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