Therefore Design

Client Brief

What started off as an alliance to develop the branding and packaging for a line of high-quality wooden kitchenware for NaturallYours, gradually expanded into developing a website, and creating a digital presence for the brand. The cherry on the icing was an exclusive range of woodenware for appetizers we designed, called The Tapas Collection by NaturallYours.

While the HORECA industry was the primary target for the brand, this eventually spread out to also include individual urban shoppers. The latter comprised of upwardly-mobile men and women who sought to serve their culinary fare in style.

Idea

At the time the client approached us, they were a well-established trading company that imported custom-made wooden kitchenware and other items, for sale in India. Through our collaboration, our intent was to create a chic brand that would complement their products and popularise the use of wooden kitchenware in India.

Execution

With NaturallYours, we sought to provide an elevated culinary experience to both professional chefs and home chefs. 

Wood has an innate quality of warmth, comfort, and nostalgia, which we showcased through our varied communication, while also focusing on its tactility on account of its fine grains and textures. 

BRANDING AND IDENTITY SYSTEM 

We created a lucid and sharp logo identity for NaturallYours, to be reminiscent of a tree and its branches, emerging from the Y. Using green and teal, we brought forth the ‘environmentally clean’ virtue of the brand. The logo also served as a decorative element that was used across the packaging and also engraved into the products. This brand language later also manifested itself through myriad graphics at various exhibitions that the brand participated in. 

PACKAGING 

The first round of packaging we designed, was for a range of acacia and faux acajen woodenware that included serveware – platters trays and bowls and chopping boards. We created sleeves for each of the products and embellished these with the ‘tree’ from the logo. For the Tapas Collection, we carried forward the same design language of the tree, only this time much bolder, set against the brand colours on the box. We used an illustrative style on the top of the box to depict the product inside, complemented by a descriptor line of the contents inside. On used one of the sides of the box, to talk about the attributes of the product. 

PRODUCT DESIGN 

Designing the Tapas Collection was the highlight of our association with the brand NaturallYours. Our design stemmed from the premise that most serveware used at parties or at pubs along with drinks, was unwieldy and impaired guests from moving around freely. After all, a glass in one hand and food in the other can be rather difficult to manoeuvre. 

Our design solution to this predicament was the Floating Island! Inspired by the rhythmic movement of a river and the rocks anchored in it, we created a buffet-style ensemble where the serving bowl is stationary, complemented by free-moving plates. We designed the small plates to sit comfortably on the top of glasses, thus allowing users to move freely, in a party setting. 

We also created two more designs - the Fishin’ Boat, the Smart Fold. The Fishin’ Boat was inspired from the British staple, fish & chips, and was so named owing to its clean and linear look, reminiscent of the anatomy of a fish. We designed this as a serving platter that accommodates condiments alongside.

Therefore Design

Design

  1. Pune

Services

Clients

Category Experience

Employees

26-50 Employees

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