Packaging, Content Strategy, Communication Design, Website and App Design, Branding, Strategic Design, Design Research, Social Media Marketing
Fit & Flex Granola, 2019
ADDING A DELICIOUS CRUNCH TO THE BREAKFAST CEREAL MARKET IN INDIA
To conceptualise, design, strategise and develop a brand of healthy granola. The scope of work encompassed everything, from the positioning, name and identity, packaging, stationery to all else that is vital to go to market.
Our market research across four Indian cities led us to infer that fitness-conscious consumers aged 28 to 45-years are committed to a wholesome lifestyle. Our aim, thus, was to empower them to make a lifestyle shift - from binge eating to healthy eating.
Fit & Flex Granola is an oat-rich, entirely baked breakfast cereal by Ahmedabad-based Niva Nutrifoods LLP that promises consumers wholesome fitness. Seeking to appeal to awoke audience that is driven by purpose, is mindful of consumption patterns, and seeks out information about the foods consumed, our intent was to make the brand’s messaging fundamentally to the entire brand building exercise.
We collaborated with Niva Nutrifoods, to build the brand ‘Fit & Flex Granola’, from start to finish! We framed the brand’s ethos, ‘Eat Healthy, Live Well’, so that it (the brand) rings a bell with an audience that is motivated to live and stay fit. Our opportunity lay in the glaring insight that oats are a ‘miracle food’. The fact that granola itself largely contains oats provided the prospect to peg Fit & Flex Granola as healthy.
Unlike conventionally manufactured granola, however, Fit & Flex Granola is slow-baked and not dried, thus further elevating its positioning to crunchy, along with tasty and healthy, appealing to a mindful and evolved audience.
A tight logo unit and narrow font reinforce a lean and fit identity, while the arrangement of the words themselves suggests flexibility. The logo blends well with the name Fit & Flex, which we coined, to reinforce the very nature of the product.
An earthy brown and vibrant orange render the brand as rooted, yet joyful. The unique visual language follows from the concept, ‘Forest of Goodness’ and elicits the idea that just like a forest provides all that we need to flourish, the ingredients of Fit & Flex Granola provide consumers wholesome goodness and nourishment.
Further inspirations from decorative styles of paper cutting, enliven the design. Carrying forward this visual language to the packaging design of each of the granola variants; Mixed Fruit, Mango Coconut, Happy Berries, and Choco Almonds & Cookies, we departed from conventional cereal packaging norms that are dominated by reds, whites, blues and oranges. We chose re-sealable zipper bags to facilitate ease of storage, instead of unwieldy box packing, which consumers are prone to discarding.
Our on-going collaboration with Niva Nutrifoods led us to transcend a design and branding mandate, to support the brand Fit & Flex in all its marketing endeavours. We consistently represent the brand’s visual language across various marketing kits and collaterals, standees, fliers, brochures, etc., further reinforcing its positioning at every step.
Therefore Design also engages in the brand’s promotional endeavours across varied events such as marathons, Garba nights, exhibitions (national and international) and more, including a product unveiling at a star-studded event, by athletic icons Mandira Bedi, Irfan Pathan and Parthiv Patel!
Design
26-50 Employees
afaqs! Marketplace has 150 ad agencies across India you can choose from.
Leave your details and we will be in touch.
*we don’t share your details with anyone. We will only connect with you to
understand your requirements.
Thank you for showing interest in afaqs! marketplace. You'll receive a call from us within 24 hrs.
Leave us your details & we will help you find the right ad agency!
Subscribe and get your own page on afaqs! Marketplace.Upload all your great projects and also your show reel.
afaqs! Marketplace helps advertisers identify new agency partners. You could be a new business wanting an ad agency. Or an established firm seeking a new agency partner.
Send OTP
VERIFIED
Activation & Experiential
Creative
Design
Digital Marketing
Events & Exhibition
Film & Production
Media Services (Buying & Selling)
Other Services
Out Of Home
Public Relations
Radio & Audio
Your project is shared with a limited number of agencies matching your criteria (around 6 to 8). Save time by letting them analyse your needs and get in touch with you with personalised quotes.
Your project is not shared with agencies until you get in touch with them.
Thank you!
We will get back to you within 24 hours.
Thank you for showing interest in afaqs! marketplace. You'll receive a call from us within 24 hrs
Activation & Experiential
Mall Activation
School and College Activation
Pub and Bar Activation
In-shop Activation
Haat and Mandi Activation
Door-to-Door Activation
RWA / Residential Activation
Van Operations
Promotion / Experiential
Digital Activation
Sports Activation
Consumer Activation
Sponsorship Activation
Amateur Sports Programs
Rural Activation
Creative
Design
Corporate Identity
Flyers / Posters / Tent Cards / Brochures
Book Design
Packaging
Product Design
Retail Branding
Social Media Content
Communication Design
UI and UX
Website and App Design
Branding
Strategic Design
Graphic Design
Game Design
Design Research
Print Design
Experience Centers
POS
3D Product/Architectural Visualisation
Presentation & Report Design
Digital Marketing
Website & App Development
Display Advertising
Mailers
Branded Custom Content
SEO
Data & Web Analytics
VR and AR
Search & promoted listing
Martech Innovations
Programmatic Marketing
Social Media Marketing
Performance Based Marketing
Hyper-local Advertising
SEM
Events & Exhibition
B2B Exhibitions
B2C Exhibitions
Corporate Events
Entertainment Events
Personal Events
Digital Events
Film & Production
TVCs / Brand Films
Corporate Film / AV
Product Demo / Unboxing / Review / Infomercial
Explainer Videos
Web Series
Event Films
Documentaries
Trailer and Promos
Education and Training
Music Videos
Virtual Reality Films
Feature Films and TV Serial
Film Product Placement
Film Branded Content
Digital Films
Photography and Retouching
Editing & Post Production
Animation and Modeling
Media Services (Buying & Selling)
Outdoor Media
Digital Media
Traditional Media
Other Services
Direct Response
Loyalty Program
Inbound and Outbound Calls
Research
Brand Strategy
Costume and Styling
Hair Styling & Makeup
Casting and Modeling
Equipment and Rental
License and Logistics
Casts and Models
Ushers
Emcee
Dance
Stock Footage
Corporate Gifts
Recruitment Services
Celebrity and Talent Management
Social Sector Marketing
Content Writing: Articles & Blog Posts
Content Strategy
Content Creation
Content Marketing
Qualitative Market Research/Quantitative Market Research
Shopper Marketing
Sponsored Content/Advertorials
Out Of Home
Traditional OOH
Mall and Building Branding
Transit Branding (In-flight / In-transit / Vehicle)
Rural OOH
Way Finding
Outdoor Installation / Street Furniture
Digital OOH
Public Relations
Media and Image Management
Public Affairs & Government Relations
Influencer Marketing
Crisis Management
Online Reputation Management
Research and Media Monitoring
CSR
Corporate Grooming
Radio & Audio
Audio Production
Sonic Branding
Radio Ads and Spots
Voice Over
Jingles and Music
Podcast
Localisation
Dubbing