Therefore Design

Client Brief

Design packaging for The Pink Foundry’s range of products that looks and feels premium, while highlighting the brand’s root strengths and coming across as a dependable ‘skin coach’.

Ambitious and informed, modern-day women aged 25 to 45 from Tier I & II cities, who are driven by their passions and dreams. These are women who regularly shop online, follow basic skincare routines (CTM), and are keen to educate themselves on caring for their skin.

Idea

Despite a plethora of remedial skin care products in the Indian marketplace, there aren’t any that go to the root of it all…i.e. address the skin’s inherent ability to act as a catalyst in identifying the causes of unhealthy skin. Our objective was to reinforce the brand’s proposition, ‘Unleash the power of your skin.

Execution

The name, ‘The Pink Foundry’ reflects the brand’s core beliefs, i.e. the need for skin to always be in the PINK of health. The FOUNDRY on the other hand is where, 22 years of industry expertise, ideas and solutions culminate, in the form of efficacious and long-lasting skincare solutions that help ‘Unleash the True Power of the Skin’. Through our packaging, we emphasised this, and also the fact that the ‘skin is stronger than we think it is’. Without compromising on the feminine appeal of the brand, we emphasised that The Pink Foundry is a resourceful, dependable and efficient skin coach that brings out the best from within! The result… packaging that is bold, individualistic and relatable.

Therefore Design

Design

  1. Pune

Services

Clients

Category Experience

Employees

26-50 Employees

Other Projects
A SEAFOOD BRAND STIRS UP A DELICIOUS MELANGE OF FLAVOURS, CULTURE & TRADITION
BRAND I LOVE FISH RE!, 2022

PROJECT A SEAFOOD BRAND STIRS UP A DELICIOUS MELANGE OF FLAVOUR...

Design and develop the brand language for I Love Fish Re! along with its identity and packaging. The key was to highlight the brand’s experti...

INDIA’S ICONIC PAINTS BRAND EDUCATES CONSUMERS ON MAKING INFORMED CHOICES
BRAND ASIAN PAINTS LTD., 2021

PROJECT INDIA’S ICONIC PAINTS BRAND EDUCATES CONSUMERS ON MAK...

Design assorted marketing tools and touchpoints like booklets/ colour books, workshops, etc. using a systematic and focused approach, to help under...

INDIA’S FAVOURITE SWEETS AND NAMKEENS BRAND UNVEILS A BRAND-NEW FOOD LAND
BRAND Haldiram's Nagpur Ve, 2021

PROJECT INDIA’S FAVOURITE SWEETS AND NAMKEENS BRAND UNVEILS A...

Create a brand, to include brand name and identity, positioning, and packaging design for Haldiram’s export range of frozen vegetarian snacks...

CAPTURING BROOKLYN’S ECLECTIC VIBE IN AN ICE CREAM TUB
BRAND The Brooklyn Creame, 2020

PROJECT CAPTURING BROOKLYN’S ECLECTIC VIBE IN AN ICE CREAM TU...

Develop the brand identity and packaging design for The Brooklyn Creamery, a first-of-its-kind (in India) low-calorie and low-fat, yet indulgent ic...

AN ICE CREAM BRAND DIFFERENTIATES ITSELF FOR THE EXPORT MARKET
BRAND Vadilal Quick Treat, 2017

PROJECT AN ICE CREAM BRAND DIFFERENTIATES ITSELF FOR THE EXPORT...

Develop a unique brand positioning and impactful packaging for an export range of ice creams, mithai ice creams, frozen mithai, ice candies, and ba...