Manipal Hospitals, 2022

#HappyDoctorsDayReally | Manipal Hospitals - Doctors Day 2022 | The Yellow Shutter

TVCs / Brand Films
By The Yellow Shutter
Client Brief

Manipal Hospitals wanted to show gratitude to doctors on Doctor's Day 2022.

Idea

To show how 90% of Indians do not trust the healthcare system and bring to light the importance of the healthcare system. 

Execution

We decided to creatively showcase how a doctor's job may be highly respected, but is equally mistrusted. To show the contrast, we thought of various scenarios that every Indian comes across in their life: discussing how a doctor's diagnosis or prescription does not seem legitimate to them. We ended these scenarios by showing the audience how the same patients came to thank the doctor because they were, in fact, true. 

Result

The video was well-received in the industry. We were also successful in disseminating one of the various issues that the healthcare system in India faces. 

Client

Manipal Hospitals

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