MamaEarth, 2021

#BeautifulIndeed | Mamaearth DVC

TVCs / Brand Films Digital Films
By The Yellow Shutter
Client Brief

Mamaearth wanted to highlight that beauty is not defined by what’s on the outside but rather it’s what’s on the inside that counts.


Our team wanted to show that as long as you have goodness inside of you, you’ll always be beautiful. We choose to show this from the eyes of a child.


In this film, we showed how even after being unfairly treated by her classmate, this child stayed pure on the inside and helped others nonetheless. This proved to her being adored by the rest of her classmates.


This film was well-received by Mamaearth’s audience and strengthened the brand's ‘goodness inside’ representation.



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