The Forklift Launch Video

Godrej Material Handling - The Launch Campaign (Animal Analogy)

Client Brief

B2B launch film to introduce the new electric forklift of Godrej Material Handling. The focus was emphasizing on the 'small' yet 'strong' USP of the machine. 

Idea

The idea was to use the teaser to establish all the features of the product like 'small yet strong, can reach out at tall places, etc'" using "animal analogy"

Execution

We created 2 films for them, the first being a teaser, followed by the brand launch video. 

Result

 

Client

Godrej Material Handling

Projects you might be interested