The Information Company

Client Brief

Create a special publication that celebrates the success of the Zila Swachh Bharat Prerak (ZSBP) Programme, a unique partnership between a philanthropic organisation and the Government of India. The book should document the programme and share the knowledge gained through the initiative.



From documenting and showcasing the success of the programme to engaging the stakeholders and serving as memorabilia for those who worked in the programme, the objectives of the book were many. Striking the right balance in the tone of the language was also critical given the philanthropic nature of Tata Trusts’ work.


We had a clear brief on the range of topics to be covered in the book and we began by documenting each one of them.  We took a steady approach towards collecting information, interviewing the stakeholders, writing stories and ultimately condensing 2.5 years-worth of information in the book. The stories of achievement were shared through the voice of the young preraks who were on ground, helping to bring about a change.


The book serves as a referral document for anyone who wishes to know about the programme and has been highly appreciated by all stakeholders.

The Information Company


  1. Navi Mumbai



Category Experience


51-100 Employees

Other Projects
Sanofi India’s Internal Communications’ platform
BRAND Sanofi India, 2022

PROJECT Sanofi India’s Internal Communications’ platform...

To create content for Yammer which keeps employees engaged and updated on company news. ...

Hindalco social media campaign - #HindalcoKaSalaam
BRAND Hindalco Industries , 2021

PROJECT Hindalco social media campaign - #HindalcoKaSalaam...

Hindalco is the world’s largest aluminium rolling and recycling company, and a major copper producer. The brief was to create a social media ...

Hindalco Superhits Campaign - An internal communications/employee engagement campaign
BRAND Hindalco Industries , 2020

PROJECT Hindalco Superhits Campaign - An internal communication...

To create an engaging internal communication campaign to help Hindalco capture feedback from its employees about the organizations and its initiati...

Hindalco Social Media Campaign - #ChooseToChallenge, #WomenAtHindalco
BRAND Hindalco Industries , 2021

PROJECT Hindalco Social Media Campaign - #ChooseToChallenge, #W...

To create a social media campaign for International Women’s Day 2021 as a part of their WAH (Women at Hindalco) campaign, a gender diversity ...

Dilasa, Hindalco's internal newsletter
BRAND Hindalco Industries , 2021

PROJECT Dilasa, Hindalco's internal newsletter ...

To create an internal newsletter to give Hindalco employees hope and reassurance in the wake of the Covid-19 crisis. ...