The Information Company

Client Brief

To create content for Yammer which keeps employees engaged and updated on company news.

Execution

Challenge

Sanofi switched over from their intranet to Yammer, an internal communication tool and enterprise social network. This required reworking the communication strategy — the new content had to be attention grabbing and keep employees motivated since the shift happened during the pandemic.

Approach

We kept employee engagement at the centre of our content strategy. Knowing that visual and short- form content grabs attention, our graphic designers and content writers created posts, infographics, videos, GIFs and photo essays that are easy to consume.

To increase engagement in Sanofi’s Yammer community, we created exciting activities such as polls and images where they had to spot the differences. To lift the employees’ spirits during the pandemic, we shared stories of the challenges they were facing and how they overcame it. This provided a space for employees to share their pandemic-related coping techniques, their hobbies, and what working from home was like. We also wrote articles on tips related to working from home and how to have a better work-life balance.

To keep employees updated on company news, we attended Sanofi’s virtual events and town halls, and created content pieces on awards won by the organisation, company initiatives, products and more. We also created videos around topical days such as International Women’s Day.

Additionally, our designers created visually appealing designs for Sanofi’s digital signage that were displayed across all floors at their office. The digital signage included information regarding recent workshops, seminars, change in management, events, and more. 

Result

After making the shift from text-heavy articles to visual and short-form content, the viewership on Sanofi’s intranet increased tremendously. The pandemic-related content helped employees stay connected with each other and provided a sense of community during a time of physical isolation. Employees started reaching out on their own to have their stories featured on Yammer. There was a rise in engagement with employees leaving comments on all the posts and participating in the activities.

The Information Company

Creative

  1. Navi Mumbai

Services

Clients

Category Experience

Employees

51-100 Employees

Other Projects
Grasim Industries - Website design and development
BRAND Grasim Industries Lt, 2018

PROJECT Grasim Industries - Website design and development...

To create a contemporary website for Grasim Industries Limited, a flagship company of the Aditya Birla Group. The new website design had to be fres...

Mahindra - 75 years campaign
BRAND Mahindra Group, 2021

PROJECT Mahindra - 75 years campaign...

To create a year-long global campaign for Mahindra Group’s 75th anniversary that highlights the Group’s journey ...

RPGCom - Internal digital newsletter
BRAND RPG Enterprises, 2022

PROJECT RPGCom - Internal digital newsletter...

To revamp RPG Group’s quarterly print magazine, RPGcom, and design a digital version for the same along with providing content editing suppor...

AM/NS India Intranet content
BRAND ArcelorMittal Nippon, 2022

PROJECT AM/NS India Intranet content...

To create content for the intranet of ArcelorMittal Nippon Steel (AM/NS) India which would help in building unity, driving purpose, and creating a ...

Hindalco social media campaign - #HindalcoKaSalaam
BRAND Hindalco Industries , 2021

PROJECT Hindalco social media campaign - #HindalcoKaSalaam...

Hindalco is the world’s largest aluminium rolling and recycling company, and a major copper producer. The brief was to create a social media ...