The Information Company

RPGCOM - Internal digital newsletter

Client Brief

To revamp RPG Group’s quarterly print magazine, RPGcom, and design a digital version for the same along with providing content editing support.

Execution

Challenge

The magazine had to be designed in a way that would help RPG Group engage better with their stakeholders and reach a wider audience.

Approach

To create a high-impact print and digital magazine, we focused on giving the newsletter a simple contemporary design. This design suited perfectly with the corporate tonality that RPG Group wanted for their magazine.

Instead of an over-packed layout, we created a classy and clean layout with strong headers. We chose subtle colors that were easy on the eye. This gave the newsletter a modern and fresh look with just the right amount of color.

We also provided content editing support and polished the write-up making it easier to read and flow smoother. We crafted catchy headlines to engage readers.

Knowing that some of the readers might prefer viewing the magazine on their phones, we designed the magazine in a mobile friendly way. We also added share and like buttons to help with audience engagement.

Result

The new design completely transformed the newsletter and made it visually appealing. The digital version was easy to navigate and gave a completely new user experience to the magazine. The share and like functionality helped in engaging the audience well.

RPGCom won Gold at the Hermes Creative Awards 2022 under the Electronic Media category.

Creative

Navi Mumbai

Services

Clients

Category Experience

Employees

51-100 Employees

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