The Information Company

Client Brief

Create a video series to spread awareness about Mahindra group’s zero tolerance towards sexual harassment policy. The Prevention Of Sexual Harassment (POSH) series should create awareness, sensitise employees about what constitutes sexual harassment at work and encourage them to speak up.

Execution

Challenge
Auditions for casting was the first challenge. The shoot location was another challenge given that the videos had to be shot in their office during working hours. We had to ensure that the shoot didn’t disturb the daily operations while maintaining the production quality of the videos.

 

Approach
We planned the shoot well in advance and completed the audition for actors two weeks before the actual shoot. We also shortlisted three well-lit rooms for the shoot as we had to complete the shoot in daylight and in between a busy working day to optimise production cost and time.

Result

Our tight scripts coupled with the fine acting from actors helped us in creating videos that sensitised the employees about acceptable workplace behaviour and drove the point home. The  videos were widely appreciated across the organisation.

The Information Company

Creative

  1. Navi Mumbai

Services

Clients

Category Experience

Employees

51-100 Employees

Other Projects
RPGCom - Internal digital newsletter
BRAND RPG Enterprises, 2022

PROJECT RPGCom - Internal digital newsletter...

To revamp RPG Group’s quarterly print magazine, RPGcom, and design a digital version for the same along with providing content editing suppor...

AM/NS India Intranet content
BRAND ArcelorMittal Nippon, 2022

PROJECT AM/NS India Intranet content...

To create content for the intranet of ArcelorMittal Nippon Steel (AM/NS) India which would help in building unity, driving purpose, and creating a ...

Sanofi India’s Internal Communications’ platform
BRAND Sanofi India, 2022

PROJECT Sanofi India’s Internal Communications’ platform...

To create content for Yammer which keeps employees engaged and updated on company news. ...

Hindalco social media campaign - #HindalcoKaSalaam
BRAND Hindalco Industries , 2021

PROJECT Hindalco social media campaign - #HindalcoKaSalaam...

Hindalco is the world’s largest aluminium rolling and recycling company, and a major copper producer. The brief was to create a social media ...

Hindalco Superhits Campaign - An internal communications/employee engagement campaign
BRAND Hindalco Industries , 2020

PROJECT Hindalco Superhits Campaign - An internal communication...

To create an engaging internal communication campaign to help Hindalco capture feedback from its employees about the organizations and its initiati...