The Information Company

Client Brief

To create a contemporary website for Grasim Industries Limited, a flagship company of the Aditya Birla Group. The new website design had to be fresh, global, interactive and visually appealing.

Execution

Challenge

The website needed to position Grasim as a leader in sustainable manufacturing and needed to appeal to the investors. The website had to be created on a short deadline with limited content.

Approach

Our approach was to design a user-friendly website with well-formatted content and visually appealing designs that would enable stakeholders to easily navigate the website and access relevant information. We added interactive graphics to give life to the website and provide a good user experience.

In terms of content, we came up with three pillars to focus on—the company’s history, investors’ section, and Grasim’s CSR and sustainability activities.

To highlight the company’s history, we create a timeline that marked the major milestones for the company and wrote about the company’s values. For the investors’ section, we presented quarterly and annual reports in an organised tabular format and provided an analytical tool for the same. To position Grasim as a leader in sustainable manufacturing, we elaborated on their sustainability goals, initiatives, and reports.

Given our 19+ year client relationship with the Aditya Birla Group, our writers were able to use their knowledge about the Group to write and give suggestions despite being provided with limited content. Our writers were familiar with the Group’s style and tone and were able to position Grasim as an industry leader in sustainable manufacturing.

Being a huge website, it needed to be updated frequently. The previously built HTML website didn’t support regular website maintenance. Therefore, we built a CMS website that would allow for quick and seamless updates whenever required.

Result

The website traffic skyrocketed after the revamp. The number of website users were up by 92%, website sessions increased by 85% and page views were up by 42%. The new website was user-friendly, dynamic, and had a highly appealing design.

The Information Company

Creative

  1. Navi Mumbai

Services

Clients

Category Experience

Employees

51-100 Employees

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