Client Brief

During summer, Reliance Digital has large volume of enquiries for ACs. During a survey they realised different clients have different criteria to purchase an AC. Some need good finance options, some need flexible delivery hours (for working couples), some need quick instalation, some need wide variety. So, Reliance Digital asked us to script 4 films addressing all 4 criteria. This is one of them.


Idea was to create a scene straight out of a slice of life / romcom film which young couples enjoying watching the most and relate to it. 


We cast an urban couple which has just moved into a new house and have erratic working schedules. We made the film look aspirational which will make it relatable for the target audience and added a day-to-day scenario. 


These films were used by Reliance Digital in theatres, social media and in their 400 stores across India consecutively for two years - 2018 and 2019 during summer. 


Film & Production

  1. Mumbai



Category Experience


11-25 Employees

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