THE CO

Client Brief

Spirit of Wipro Run is a global initiative to champion and reinforce the core values of the organization. SOW Run is held every year in 125 cities across 34 countries. 

We were asked to create the marketing collaterals to drive awareness and registration for the event

Idea

'We Before Me'

Execution

The theme 'We Before Me' was a concept rooted in the spirit of camaraderie that drives the SOW Run and celebrates the collective passion of participants and teams whose goals is to connect rather than compete. 

The content strategy was divided into 5 phases : Block your date, Drive Registrations, Motivate the participants to train for the big day, build up and the big day.

The communication mix was emailers and outdoor 

Result

More than 16,000 employees, family members and friends participated across all offices around the globe

THE CO

Creative

  1. Bengaluru

Services

Clients

Category Experience

Employees

11-25 Employees

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