THE CO

Client Brief

To establish Vadilal ice cream as an any-reason, any-season brand with over 150 products in various formats, sizes and flavours. 

Idea

Any reason is a good reason to have Vadilal. 

Execution

A series of situational films where protagonists have minor set backs or have something to celebrate. in each scenario, Vadilal is their go to pick-me-up or a well deserved treat. The sign off reads, 'Vadilal, what's your wajah?' 

Result

What's your wajah became the new buzz word amongst the youth. The footfalls at the exclusive parlours doubled and over all sales went up significantly.

THE CO

Creative

  1. Bengaluru

Services

Clients

Category Experience

Employees

11-25 Employees

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