THE CO

Client Brief

Each year Vadilal throws open a contest for kids called the freeze the moment contest. Winners of the contest are featured in Vadilal's annual calendar. our task was To come up with an interesting theme for the year 2014.

Idea

The idea was to re-create popular bollywood movies posters with the winners of the contest. 

Execution

Children were dressed like popular charaters from movies like Barfi and Three Idiots. Each movie was given an ice cream theme.

Result

- The contest became hugely popular. It was made into an annual event to engage and interact with the customers

 

THE CO

Creative

  1. Bengaluru

Services

Clients

Category Experience

Employees

11-25 Employees

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