THE CO

Client Brief

Position Vadilal Flingo as cool product for the youth

Idea

Youthful romance

Execution

Used a celebrity and integrated the product in youthful, playful setting

Result

Changed the perception of Vadilal from a mass brand to a youthful, cool, premium brand

THE CO

Creative

  1. Bengaluru

Services

Clients

Category Experience

Employees

11-25 Employees

Other Projects
VADILAL WHAT'S YOUR WAJAH
BRAND VADILAL ICE CREAM, 2018

PROJECT VADILAL WHAT'S YOUR WAJAH...

To establish Vadilal ice cream as an any-reason, any-season brand with over 150 products in various formats, sizes and flavours.  ...

VIR MDF
BRAND RUSHIL DECOR, 2019

PROJECT VIR MDF...

Build awareness about MDF as an option to wood, which is expensive, by communicating its features and benefits ...

FOREVER JEWELLERY MEMORIES
BRAND FOREVER JEWLLERY, 2013

PROJECT FOREVER JEWELLERY MEMORIES...

The task was to launch Forever jewellery across India with a brand campaign that positons it as the go to jewellery brand for special moments and o...

VADILAL QUICK TREAT VARIANTS
BRAND Vadilal Quick Treat, 2017

PROJECT VADILAL QUICK TREAT VARIANTS...

The brief was to create ad films for Vadilal's candy range for Indians living in America. ...

VADILAL QUICK TREAT FLAVOURS
BRAND Vadilal Quick Treat, 2017

PROJECT VADILAL QUICK TREAT FLAVOURS...

Our task was to create flavour films showcasing Vadilal's Indian ice cream flavours directed towards Indians living in the US ...