THE CO

Client Brief

Quess is a global staffing, IT and non-core services conglomerate. It is made up of over 37 acquired companies. Each company not only had its own brand identity but also its own unique culture and way of working before it became a part of the Quess group. Our task was to unify these units under a common brand identity and architecture and also create a sense of pride among employees and stake holders for being a part of the quess group.

Idea

Quess and its group companies  operationally work as independent entities with a common goal: Driving Growth

Execution

We created a Q logo signifying effectiveness and agility. We created a brand proposition, 'Driving Growth' which was consistent with their mission of bringing personal and professional growth to all their employees and stakeholders. The logo and proposition were launched with the 'I am Quess' campaign. A campaign signifying how every person associated with Quess plays a vital role in making Quess what it is. 

THE CO

Creative

  1. Bengaluru

Services

Clients

Category Experience

Employees

11-25 Employees

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