THE CO

Client Brief

Revamp a regional nut and nut spread brand that has low shelf visibility, no consistency in look and feel, lacks a distinctive brand identity and has no clearly defined differentiator (USP)

Idea

Transform local delicious indulgences into premium, healthy, appetizing choices

Execution

While satin was used to give the brand a distinctive premium look the product was integrated with the imagery seamlessly. Product USP was also depicted visually to grab the attention of the consumers. To differentiate each product category we also created different nomenclatures with a nut prefix to establish the range. 

Result

The packaging stood out in the clutter across all types of retail outlets. At International Nut Forums received a lot of appreciation 

THE CO

Creative

  1. Bengaluru

Services

Clients

Category Experience

Employees

11-25 Employees

Other Projects
VADILAL ICE CREAM
BRAND VADILAL ICE CREAM, 2016

PROJECT VADILAL ICE CREAM...

Our task was to revamp Vadilal's brand identity and packaging. As the country's second largest ice cream brand by volume Vadilal has an ext...