THE CO

Client Brief

1. Build awareness of Pureheart 

2. Position Pureheart as the only healthy and tasty nutfood brand

Idea

MAKE HAPPY

Execution

Positioned Pureheart as a healthy yet tasty nutfood brand that transforms any eating occassion into a happy occasion. The emotional payoff of happy eating occasions is captured in the tag line 'MAKE HAPPY'. 

 

Result

- Well received by the trade

- Generated trials

- Increase in repeat purchase

- Within the first year, Pureheart became the No.2 brand after Nutella

THE CO

Creative

  1. Bengaluru

Services

Clients

Category Experience

Employees

11-25 Employees

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