THE CO

Client Brief

Develop mailers to celebrate people and festivals. Establish the fact that News18 is the only news channel that knows the pulse of the people better than competition

 Develop mailers to report serious social issues and cover Budget sessions 

Idea

Focus on real people, real problems

Execution

Festival mailers - Focuses on celebrating people and festival 

Budget Mailer - Reiterates that News18 covers the Budget with accurate facts only

Sugarcane Maiiler - Reported the real problem impactfully which compelled the govt. to take action immeidiately

Result

1.Festive mailers was well received by the media houses, sponsors and corporates

2.Sugarcane mailer compelled the govt to act

3.Budget mailer resulted in high viwership during the budget compared to other regional channels 

THE CO

Creative

  1. Bengaluru

Services

Clients

Category Experience

Employees

11-25 Employees

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