THE CO

Client Brief

Develop campaign for mid week (wednesday) shopping where the focus is on fruits & vegetables and Sea Food and Meat (Typically these are bought at least twice a week )

Develop campaign for weekends when footfalls drop during the week

 

Idea

Wednesday = Shopping of Fresh items  (organic behaviour of customer since customers buy fresh items atleast twice a week )

Weekend = Savings  ( if footfalls drop during the week)

 

Execution

Mid week campaign is branded as Fresh campaign where the communication is led by fresh items followed by staples and FMCG etc

Weekend campaign - we have used the same Savings campaign to drive footfalls since Savings has a huge 'pull factor' during the mid month as well. 

Result

Footfalls on both days are positive

THE CO

Creative

  1. Bengaluru

Services

Clients

Category Experience

Employees

11-25 Employees

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