KARBONN, 2017

KARBONN PHONES

Packaging
By THE CO
Client Brief

- Develop packaging which will help in creating an aspirational aura around the brand (which was otherwise perceived as a mass brand)

- The packaging to stand out in the clutter of competition

 

Idea

Expenisve looking yet suprisingly affordable

Execution

Used the colour black and white to create a premium look and feel for the phones

Result

Changed the perception of Karbonn from just a mass brand to a premium brand which is also affordable

Client

KARBONN

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